Customers see an ad on Stockyards.email and decide to patronize the advertiser. They reserve a cash reward online, then verify with the advertiser (usually at purchase). The reward amount is based on how much advertiser is paying. When a consumer reaches $5.00 or more in their reward account, they can request a check.

It's free to list a pay for results (PFR) ad; advertisers pay only when they verify a customer's purchase or presence in their business. The advertiser can limit daily verifications, and set a weekly budget. Businesses with high-value transactions may choose to offer a larger reward to entice more customers. PFR ads will disappear from the listings when the verification limit is reached.

Or an advertiser can choose to pay for a word ad for a set length of time. Word ads are shown in the listings for the entire length of the placement.

Businesses benefit from listing both ads.

$7 bonuses are given 7 times a month on Stockyards.email on random verifications. A portion of each verification goes toward local promotion.

Local nonprofit(s) are funded by each verification.